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How much should you actually spend on an engagement ring

How Much Should You Actually Spend On An Engagement Ring?

  • 5 mins

As couples embark on their journey of marriage, the symbol of love and dedication often comes in the form of an engagement ring. However, engagement ring shopping can be daunting, particularly when faced with the myriad of options and price tags. At Faithful Platform, we understand the importance of this decision and aim to shed light on the truth behind the cost of engagement rings while offering guidance on finding value without compromising quality.


The Truth Behind Why Engagement Rings Are So Expensive Today

Marketing and Perception:

Engagement rings have become synonymous with love and commitment, largely due to strategic marketing efforts by the jewelry industry over the years. The notion that a bigger, more expensive ring equates to a greater display of love has been ingrained in society's perception, driving up demand for luxurious designs.

Market Demand and Trends:

The ever-evolving trends in the jewelry market contribute significantly to the rising costs of engagement rings. As certain styles and gemstones gain popularity, their demand increases, leading to inflated prices driven by market dynamics.

Unnecessary Overhead Costs:

Traditional jewelry retailers often carry hefty overhead costs associated with maintaining physical stores, elaborate marketing campaigns, and intermediary fees. These costs inevitably get passed on to consumers, further inflating the engagement ring price.


Understanding the True Value of an Engagement Ring

Factors that Define an Engagement Ring’s Worth:

Contrary to popular belief, the value of an engagement ring extends beyond its price tag. Factors such as the quality of materials, craftsmanship, and sentimental significance play a crucial role in determining its true worth. Here’s a brief breakdown of what goes into the cost of a ring:

    1. The center stone: The center stone is the largest stone in the engagement ring and is often a diamond. The carat weight, cut, clarity, and color of the diamond will all affect its price.
    2. The setting: The setting is the metal band that holds the center stone in place. The type of metal used (such as platinum, gold, or silver), the weight of the metal, the stones used, and the complexity of the setting will all affect the price.
    3. The designer: Engagement rings from well-known designers can cost more than rings from lesser-known designers. When you purchase a designer ring, you’re paying for the label more than you are for the materials, as precious metals and gems are pretty standard in quality across the board.
    4. The retailer: The retailer you purchase your engagement ring from will also affect the price. Generally, retailers with a high overhead will charge more for their rings. A typical brick-and-mortar jewelry retailer operates at an average markup of 500%. Be sure to price shop and get quotes from multiple vendors before saying “I do” to your ring.

How You Can Find Affordable—Yet Quality—Rings:

Finding an affordable engagement ring without compromising on quality is entirely feasible with the right approach. By opting for alternative gemstones, considering lab-grown diamonds, and exploring customization options, couples can discover unique, high-quality rings that fit their budget.


Making the Right Choice for You and Your Partner

Openly Discussing Budget and Expectations:

Effective communication between partners is paramount when embarking on the journey of ring selection. By openly discussing budgetary constraints and expectations, couples can align their preferences and make informed decisions that prioritize wise financial stewardship over societal norms.

Choosing Love over Lavishness:

Ultimately, the value of an engagement ring lies in the love and commitment it symbolizes, rather than its monetary worth. At Faithful Platform, we encourage couples to prioritize the emotional significance of their ring over extravagant displays of wealth, fostering a deeper connection rooted in authenticity and love.


How to Set a Realistic Budget for Your Engagement Ring Purchase:

Setting a realistic budget for an engagement ring involves considering various factors, including personal finances, future goals, and lifestyle preferences. By evaluating these aspects holistically, couples can establish a budget that aligns with their financial capabilities while ensuring a meaningful and sustainable investment.

Here are a few tips for setting a budget:

  • Consider your overall financial picture: How much do you have saved for a down payment on a house or other financial goals? How much debt do you have? We strive to help you save on an amazing ring to put money back in your pocket for some of those big expenses.
  • Talk to your partner about your expectations: Be open and honest about your financial priorities as a couple so you can start your marriage off on the right foot. If you want to read more about broaching this topic, check out our post on how to pursue wise financial stewardship when ring shopping.

So, How Much Should You Actually Spend on an Engagement Ring?

While societal norms may dictate spending a certain percentage of income on an engagement ring, there is no one-size-fits-all approach. Instead, couples should focus on finding a ring that holds personal significance and fits comfortably within their financial means. We always aim to encourage and empower couples to make informed decisions that reflect their values and priorities.


Save on the Ring. Invest in the Marriage—with Faithful Platform:

At Faithful Platform, we believe that the true value of an engagement ring lies in the love and commitment it represents, rather than its price tag. That's why we offer a range of customizable options that prioritize quality, craftsmanship, and affordability, ensuring that each ring is as unique as the love it symbolizes. By choosing Faithful Platform, couples can save on the ring and invest in the foundation of their marriage—a decision that lasts a lifetime.


We would love to walk you through the process of getting your own custom engagement ring. Simply get started by requesting a free quote, and we will be in touch soon to craft the ring of your dreams!