You’ve found the one, and now it’s time to find the ring. But before diving into engagement ring shopping or comparing carat weights, many men find themselves asking: when is the best time to buy an engagement ring?
Is there a particular season that offers better deals? Can timing your purchase really save you money? While those are fair questions, the truth is, the best time to buy an engagement ring has less to do with the calendar year and everything to do with being prepared.
Let’s break down what really matters when you're making this once-in-a-lifetime decision.
There is a common misconception that if you buy at the “right” time, like around the holidays or during a major sale, you’ll get a better deal. While that logic may work for TVs and sneakers, it doesn’t necessarily apply to fine jewelry.
When it comes to something this personal and meaningful, you deserve fair, transparent pricing that reflects the true quality of the ring, not inflated seasonal markups or rushed sale pressure. At Faithful Platform, that’s what we offer year-round.
Sometimes you’ll see “discounted engagement rings” advertised around Valentine’s Day, Black Friday, and other holidays. But often, those sales come with fine print, limited options, and a lot of pressure. Shouldn’t it be a bit of a red flag if a retailer can discount a diamond ring by 50% and still make a profit?
During high-volume seasons, inventory can be picked over, jewelers may be too busy for thoughtful consultation, and you may end up rushing an incredibly important decision. In some cases, retailers raise their prices before running sales, so that so-called “deal” might not actually save you much at all.
A smarter way to shop is choosing a jeweler that offers consistent, fair pricing year-round, like Faithful Platform. Without the pressure of a ticking clock or one-time-only sale, you’ll have the time and space to focus on what really matters: personalization, quality, and confidence that you’re making the right choice.
Let’s clear up a few of the most common myths:
So, when should you buy an engagement ring? Here’s the honest answer: when you’re ready.
That means you’ve talked about the future, feel secure in your financial state, and are prepared to make this commitment to one another. Taking this next step marks the beginning of a lifelong promise, not just a purchase. It's about slowing down, reflecting on the commitment you're making, and honoring the weight and beauty of that covenant. When you choose the ring, you’re not just selecting a style, you’re choosing a symbol of faithfulness, love, and the future you're building together.
If you have a proposal date in mind, begin planning by working backward from that day. Custom rings take time to design, approve, and create, and even pre-designed styles often need adjustments or resizing. Starting early gives you the freedom to personalize every detail without feeling rushed, so the ring is just as thoughtful as the moment you propose.
Use this quick guide:
Planning ahead allows you to focus on what truly matters rather than feeling like you have to scramble at the last minute.
For those selecting a custom engagement ring—a highly recommended option for such a meaningful occasion—additional time should be allotted for the design, approval, and production process. At Faithful Platform, many of our clients begin the design process 2–3 months in advance to allow time for thoughtful details and a perfect fit. However, our standard turnaround time is 4-6 weeks, so keep that in mind as you consider your proposal date.
If you’re opting for a more standard ring design, you still want to allow ample time for engraving, shipping, and potential resizing.
Here are a few things that make the process smoother and more enjoyable:
Above all, don’t rush. Buying an engagement ring should be a memorable and enjoyable experience, not a stressful one.
This is where Faithful Platform comes in. We offer a free, no-pressure engagement ring consultation when you request a quote to help you design or select a ring that reflects her style and your story. No gimmicks. No seasonal markups. Just honest guidance and quality craftsmanship year-round.
Buying an engagement ring is one of the biggest (and most meaningful) purchases you’ll make. Don’t let sales or seasonal pressure dictate your decision. Take your time, do your research, and choose a ring that reflects your relationship.
When you're ready, Faithful Platform is here to help you through every step with integrity, expertise, and no pressure.
Already have the perfect ring in mind? Allow us to help your vision become a reality! Drop the details here, and we will thoughtfully reach out to your partner on your behalf.
When you’re ready emotionally, financially, and relationally. It’s less about the season and more about making a thoughtful, prepared decision.
Diamond prices don’t fluctuate much seasonally. The best value comes from buying through a jeweler with fair, transparent pricing year-round.
No specific month is consistently cheaper. Seasonal sales can come with hidden markups or limited options—so focus on timing that’s right for you.
Plan to buy the ring 2–3 months before your proposal to allow time for design, resizing, and delivery without stress.
Start exploring ring styles, setting your budget, and selecting a trusted jeweler about 3–4 months before your planned proposal. Around 2–3 months out, narrow down the design, gather inspiration, and begin custom consultations. Then, 1–2 months before, finalize your choice, place the order, and leave room for any final touches or resizing.
Buying a ring isn’t just a purchase—it’s a meaningful step toward your future. Giving yourself time allows for thoughtfulness, creativity, and confidence in every decision.