When it comes to buying an engagement ring, lifetime warranties might sound like peace of mind, but in most cases, they’re a polished-up gimmick. With our Founder having grown up in the jewelry industry and now helping thousands of couples each year through Faithful Platform, we’ve seen firsthand how many people are misled by these so-called “free lifetime warranties.”
Let’s break down what you’re really getting with a jewelry warranty, and why the fine print often isn’t worth the price.
“Lifetime warranty” sounds reassuring, but many of these offers are designed to upsell you on a false sense of security. Retailers often use jewelry warranties to pad their profits, banking on customers not reading the fine print, or not realizing what is and isn’t covered until it’s too late.
And here’s the kicker: the most expensive part of your ring, your center stone, is almost never covered. So what exactly are you paying for?
Before you buy into the idea of a lifetime warranty, it's important to understand what you're really getting, and more importantly, what you're not. While these warranties are often pitched as a major benefit, they usually come with hidden strings attached.
Below are five common red flags that we’ve seen catch countless buyers off guard. Knowing these upfront can help you make a smarter, more confident decision.
Some companies will show you inflated repair costs to justify their lifetime warranty. But let’s set the record straight:
So if your “free lifetime warranty” costs you hundreds of dollars, ask yourself what you’re really paying for.
The center diamond is the most valuable part of any engagement ring, but it’s never included in these warranties. Instead, you'll need to purchase engagement ring insurance to cover your valuable center stone, so you need to factor in that added expense on top of the "lifetime warranty" purchase.
Many lifetime warranties require you to bring your ring in every 3 to 6 months for cleaning or inspection. Unfortunately, most of the time if you miss even one appointment, your coverage is void.
Let’s be real - life happens. Whether you're planning a wedding, moving, starting a new job, or having kids, you’ll likely forget one of these checkups. And unfortunately, most retailers don’t extend grace when it happens.
Buried in the fine print is a clause that gives the jeweler the right to decline repairs if they determine the damage is “beyond normal wear.” That decision is fully up to them and completely subjective.
We’ve heard countless stories of disappointed customers who were denied coverage because of this vague loophole.
Even if you pass your ring down or gift it to someone else, most warranties are only valid for the original purchaser. They’re often non-transferable, making them irrelevant if the ring ever changes hands.
Not all warranties are a scam, but you need to know what to look for. A good jewelry warranty should:
Before purchasing a ring or free lifetime warranty, ask these key questions:
At Faithful Platform, we’re not here to upsell you. We’re here to educate and empower. We believe you should know exactly what you’re paying for without feeling pressured into buying overpriced warranties.
Whether you’re just starting the search or ready to design a ring, we’d love to walk with you through the process. We’re not a jewelry store. We’re a people-first company built to help you save money and invest in what matters most - your marriage. Request a free quote and get started today!
You know your style best. Fill out our Drop a Hint form, and we’ll help make sure he chooses a ring you’ll be thrilled to say “yes” to.
Some do, but the term “lifetime warranty” can be misleading. Always read the fine print to understand limitations and exclusions.
Usually, small repairs like cleaning, prong tightening, and minor stone replacements. It rarely includes the center stone or loss/theft coverage.
Often yes. If the damage is considered beyond “normal wear,” or if you’ve missed an inspection, the company can refuse coverage or charge you.
Rings rarely snap in half without reason, but prongs can weaken, bands can bend, and stones can become loose over time, as they are pieces you wear daily. Regular maintenance helps prevent serious damage, but it shouldn’t cost hundreds of dollars in warranty fees.
Insurance covers loss, theft, and damage to the center stone, which warranties almost never do. Insurance is usually more comprehensive and a better long-term investment.